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Whats the easiest way to kill a fantastic ad campaign just before it even starts? Take it too seriously. Marketing is not rocket science. You shouldnt need a degree in the physical sciences to generate or recognize an ad. And you should never, ever, below any circumstances, kill an ad because it is not literal sufficient. Dig up new resources on an affiliated site - Browse this URL: cpa critique. Its a self-fulfilling cycle. If you just feel like a neighborhood operation, you may well miss the chance to expand regionally, nationally, or even internationally. Your marketing campaign need to reflect the path of your companyeven if youre not however there. Challenge your self and your agency to believe larger. This write-up introduced the third of twelve methods. Challenge your self, your staff and your marketing agency to revolutionize your ad system. If you missed a prior step, speak to the author for a complimentary copy. And, don't forget, each revolution begins with just 1 step. Jeff Berney is a freelance idealist, brand evangelist and writer. He can be reached at jeff@jberney.com 2006.

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